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Unstoppable Domains has joined OMA3 Board to standardize Web3 land domains

Unstoppable Domains has joined OMA3 Board to standardize Web3 land domains

May 10, 2023, San Francisco, California Chainwire

OMA3 (Open Metaverse Alliance for Web3), a group of companies working together to create standards for the decentralized metaverse, has revealed that Unstoppable Domains, the best platform for digital identity, will join its board of directors. Alien Worlds, Animoca Brands, Dapper Labs, Metametaverse, Sandbox, Space, Superworld, and Upland are additional OMA3 board members.

As a leader in OMA3, Unstoppable Domains is leveraging its experience in Web3 domains to aid OMA3’s efforts to standardize the use of Web3 land domains in the metaverse. The ultimate goal of the association is to create an open market for Web3 land domains to make it easier to move around in the metaverse. The creation of standards for Web3 land domains will be spearheaded by the OMA’s Portaling and Mapping Working Group.

Web3 land domains are a type of global address that spans metaverse worlds. They are different from app-specific addresses because they can be used to point straight to a user’s virtual land or parcel. The key benefit of this method is the interoperability and universality of the address. For instance, Web3 land domains will allow individuals to teleport not only to a different planet within the metaverse but to a specific area in it as well.

Standardization is important to avoid conflicts and duplications among various implementations due to the cross-world nature of Web3 land domains. Additionally, standardization will ensure a consistent user and developer experience.

Unstoppable Domains will also work with the Web3 Domain Alliance to coordinate initiatives between the two business alliances. The Web3 Domain Alliance, a member-led and member-driven organization, was established in 2022 with the goal of enhancing the technological and governmental settings for blockchain naming service customers.

Sandy Carter, COO and Head of Business Development at Unstoppable Domains, says, “As metaverse platforms become more interoperable, it will be important to give users an easy, universal way to identify metaverse land.” We’re excited to help OMA3 reach this goal in a transparent and developer-friendly way.

Dirk Lueth, Co-Founder & Co-CEO, Upland, Founding Member and Chairperson of OMA3, stated, “We welcome Unstoppable Domains’s participation in OMA3’s governance and are grateful for their expertise as a leading provider of Web3 domain names.” “It is commendable that Unstoppable Domains is willing to commit resources to build a system that gives equal opportunity to any name registrar, including their competitors. We want other companies to join OMA3 and take part in the process.

About Unstoppable Domains

The company Unstoppable Domains, which was started in 2018, is making a platform for digital identities that users own. Unstoppable Domains makes Web3 domains on the blockchain. These names don’t cost anything to renew, so users have full ownership and control over their digital identity. With Unstoppable Domains, users can log into and conduct business with hundreds of apps, wallets, exchanges, and marketplaces by replacing long alphanumeric crypto wallet addresses with a human-readable name. The company was picked by Forbes as one of America’s Best Startup Employers in 2022.

About OMA3

Leading metaverse businesses include Alien Worlds/Dacoco, Animoca Brands, Dapper Labs, Decentraland, MetaMetaverse, Space, SuperWorld, The Sandbox, Upland, and Unstoppable Domains make up the OMA3 (Open Metaverse group for Web3) group. OMA3 wants to make sure that all communities have access to virtual land, digital assets, ideas, and services that are highly interoperable across platforms.

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About MahKa

MahKa loves exploring the decentralized world. She writes about NFTs, the metaverse, Web3 and similar topics.

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