Vera Bradley, the lifestyle and fashion accessories brand, is accessing the metaverse and creating different NFT series’. The genesis NFT series is currently live, celebrating 40 years of legendary fashion. Notably, the “Heritage Pass” (the primary NFT series) serves as a Mint Pass. Also, each of the 440 NFT tokens will come with a physical, limited-edition “Jilly Bag” in one of the four heritage versions.
You can now purchase your Vera Bradley NFT for $82 (0.045 ETH).
About Vera Bradley
Established in 1982 by close friends Barbara Bradley Baekgaard and Patricia R. Miller, Vera Bradley is a household name in the designer fashion industry. With a big concentrate on women’s handbags, luggage, fashion accessories and more, the brand has a global following as well.
People associate the Vera Bradley name with colorful, creative designs and patterns, with high quality. It is entering the Web3 world now, announcing The World of Vera Bradley.
“Together, we are Vera Bradley, and we look forward to bringing our colorful world to life in Web3, where we can pioneer new chances for women today, tomorrow, and for coming years,” the website says.
The upcoming second NFT series
The second NFT drop by Vera Bradley is called The 1982 Collection and features 1982 produced backgrounds, made from 40 archival prints. This series commemorates the founding year of Vera Bradley, and is priced at $19.82. The NFTs are available for pre-sale (Heritage Pass holders) October 1-2. Moreover, the public sale will begin on October 3.
A combination of original prints (involving rare signature pink prints in honor of National Breast Cancer Awareness Month), and innovative technology, this is a truly exclusive NFT series.
Vera Bradley NFTs is supporting cancer charity
Majorly, 100 percent of the initial net earnings from the Heritage Pass and second NFT series, will back The Vera Bradley Foundation for Breast Cancer.
“With the release of the World of Vera Bradley and the first NFT series’, we will create an authentic and connected community of digital asset owners via innovation, vision, and a customer-first approach,” said Jennifer Bova, Vice President of Marketing, Vera Bradley. She added: “This is another experience to strengthen Vera Bradley’s sisterhood, using Web3 and raising funds for the Vera Bradley Foundation for Breast Cancer”.
Fashion is a growing market in the NFT world. Hence, an increasing number of companies presently realize the full potential of this technology. In the future, this could be a valuable market for the fashion industry.