Vice has collaborated with Bjarke Angels Group (BAG) architects to create a virtual headquarters in the Decentraland metaverse, bringing together the realms of architecture, online media, and Web3. Viceverse will be the name of the new digital structure that will serve as the company’s creative culture agency Virtue’s innovation centre.
According to Vice, Viceverse will essentially act as a new virtual office for Virtue, enabling the business arm to explore new ways to communicate with its portfolio of high-profile clients, which includes Coca-Cola and Beats by Dre.
BAGS’ design for Viceverse is unique in that it focuses on a ‘parametric wayfinding tunnel’ hidden beneath a larger cube-shaped façade. To begin, the structure will include two stories, one of which will be concealed, an NFT gallery, and a variety of other interactive and functional spaces. As the project proceeds, further ten storeys will be added, as well as continuing changes to each level.
“It’s not just about coming in and planting a flag,” Vice’s creative director Morten Grubak said. “We wanted to execute it in style, with aesthetics and ideas, so we teamed with BIG.” “It seemed only reasonable for us to establish a space for consumers and partners to test the waters without committing to a large-scale campaign.” That is why we opened an office.”
Viceverse will also have specialised regions for DAO and Web3 technology testing, which coincides with Virtue’s new co-president Chris Garbutt’s aim to expand the virtual world forever.
