Visa (NYSE: V), the Official Payment Tech Partner of FIFA, today revealed Visa Masters of Movement, a unique hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022”. The Visa Masters of Movement auction presents digital art inspired by the iconic goals from five legendary football players that have been minted into unique NFTs, available currently on Crypto.com. Earlier this month, the experience will come to life in an interactive pitch at the FIFA Fan Festival” in Doha, Qatar, allowing fans to create digital art inspired by their signature movements. Eligible fans will have the opportunity to mint this digital art into their own NFT together with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022”.
“While FIFA World Cup 2022” approaches, we want to celebrate football, art and tech via the lens of what makes the FIFA World Cup” so unique – passionate fans, legendary athletes and, for a few short weeks, the ability to bring the world together in an exclusive connected way”, stated Andrea Fairchild, Senior Vice President and President of sponsorships, Visa.
Bid now on Crypto.com
From today (12:00 PM GMT) until November 8th (9:00 PM GMT), football fans can bid on Visa Masters of Movement NFTs on Crypto.com. This auction brings together five special works of art inspired by iconic FIFA World Cup” and FIFA Women’s World Cup goals from top footballers such as Jared Borghetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez minted into NFTs. This digital artwork was designed using an algorithm by award-winning XK Studio that transformed the symbolic movements into dynamic works of art.
An exclusive collector’s item, fans who place the highest bid on any NFT at the end of the auction will get the NFT in their Crypto.com wallet, along with a high-quality printable art file and autographed memorabilia from the legendary player featured in the NFT. Visa will donate all proceeds from the auction to Street Child United, a UK-based charity organization, whose mission is to tackle the widespread stigma faced by street children around the world.
“The FIFA World Cup™ is one of the most anticipated sporting events around the world, and we are thrilled to offer fans a new way to engage with this epic event,” stated Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are excited to cooperate with Visa in bringing Visa Masters of Movement to life and providing fans the chance to create and collect the most exclusive collectibles at FIFA World Cup Qatar 2022” which will live for good on the blockchain”.
Fans become artists at FIFA Fan Festival
At the heart of the FIFA Fan Festival in Doha (November 19-December 18), Visa invites thousands of fans to create their own legendary moves in the free-standing Visa Masters of Movement space. Fans will enter a digital LED pitch equipped with tracking tech to capture and transform their iconic movements into digital art. In addition to shooting at a target or showing off their skills as playing with others to create the personalized dynamic artwork, fans choose the color scheme according to their favorite national colors. Digital art will be emailed as a souvenir and eligible fans can choose to get the digital art minted as a unique NFT.
During the immersive Visa Masters of Movement experience, fans can learn about the new ways Visa enables money to movement around the world, involving emerging technologies such as crypto, and other digital solutions which give more people with entry to the global economy.
Visa has been the official Payment Service Partner of FIFA since 2007. As a global backer of men’s and women’s football around the world, Visa wants to deliver experiences which bring people closer to the action, whether they’re among the one million people expected to be in Qatar or the 5 billion viewers worldwide for the current year’s tournament. Always anticipating the next move in payments, Visa presents the latest payments innovations at official FIFA venues and looks for ways to enhance its commitment to improving lives via the power of sport through programs like Financial Football, a video game which combines entertainment and education in an auction-packed virtual football tournament.
For other information, please visit Visa Masters of Movement and watch additional FIFA World Cup Qatar 2022 news and activities on Visa.com.
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in over 200 countries and territories. Our mission is to connect the world via the most creative, convenient, reliable and safe payments network that enables people, businesses and economies to thrive. We think that economies which involve everyone everywhere, promote everyone everywhere, and access the future of money movement are essential. Learn more at Visa.com.
Established in 2016, Crypto.com offers over 50 M customers and is the world’s fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in every wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption via innovation and empowering the next generation of creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at Crypto.com.