When does a piece of clothing stop serving a purpose and start to become fashionable? If that’s too much to process, how about this one: when does a piece of virtual clothing transition into virtual fashion?
The second annual Metaverse Fashion Week, which started on Tuesday, gathered together the heads of significant physical and digital fashion enterprises in the metaverse to showcase the greatest answers to that issue.
Several of these fashion designers believe that the distinguishing feature of virtual fashion is the capacity to reach a huge audience without depleting real resources. Even in the digital age, some people still view fashion as amazing and distinctive.
The latter group includes renowned Chinese American designer Vivienne Tam, whose first venture into the world of virtual fashion has created quite a stir on Decentraland’s virtual catwalks.
Tam meticulously created this one-of-a-kind NFT with the aid of the technological team at the online fashion portal Brand New Vision. It is a digital qipao dress that is embroidered with the likenesses of three avatars from the well-liked Bored Ape Yacht Club NFT collection in a mandala pattern (BNV).
This outfit marks Tam’s Web3 debut. Her daring East-meets-West designs have been the talk of the fashion industry for nearly 30 years. Some can be discovered in the archives of museums, such as the Andy Warhol Museum in Pittsburgh and the Fashion Institute of Technology in New York. Also, she has modeled apparel from Bored Ape on real catwalks.
Tam has never entered the virtual world before she was requested to make an NFT fashion item to commemorate the Council of Fashion Designers of America’s 60th anniversary. We requested one-of-a-kind NFT designs from designers including Tommy Hilfiger, Coach, Diane von Furstenberg, Michael Kors, Carolina Herrera, and Willy Chavarria to further the event’s distinctiveness.
Tam stated to Decrypt, “But “it’s not all about novelty. Being a link between the analog and the digital, the East and the West, nature and technology. It’s amazing to be able to offer harmony, heritage, and my history to something so fresh.
The outfit was originally created in photo-realistic quality on the Polygon blockchain with assistance from BNV and was purchased by Cathy Hackl, Chief Metaverse Officer at Web3 consultancy Journey and self-described “godmother of the metaverse.”
The unique NFT, in the opinion of Hackl, who oversaw Metaverse Fashion Week the previous year, fully embodied virtual fashion as an extension of the elegance and grandeur of physical couture, incorporated into a Web3 ethos.
The chains are “a piece of fashion history in the making,” as Hackl told Decrypt when he described his purchase. “I wasn’t simply buying an NFT,” he said.
Hackl’s understanding of digital style was resonant with the piece’s uniqueness.
She added, “I don’t think of virtual fashion as mass market, but I understand its position “virtual fashion. of unique products that stand out in the world of online fashion.
To enhance the effect of her freshly acquired piece of fashion history, BNV helped Hackl transform the outfit into a digital wearable compatible with the more pixelated and cartoonish domain of Decentraland, where many of the activities of Metaverse Fashion Week are taking place.
Despite the fact that the outfit had lost some of its original color and definition as a result of being modified to fit the Decentraland aesthetic, Tam approved of the alteration.
Although the resolution wasn’t as great as the original iteration, she continued, “The goal is for people to interact with the clothes.” There are expenses, but more individuals might now gain from it. That is more democratic in a way.
So, virtual fashion might not be suitable for the general audience from a fashion viewpoint. Yet, it is created with the general audience in mind, much like real haute couture.
Content Source: decrypt