By collaborating with Ogilvy South Africa on an interactive NFT treasure hunt, Volkswagen South Africa is driving into the metaverse. This new ad is intended to promote their newest Polo model, the IQ.DRIVE. The car is also equipped with the most modern and cutting-edge safety/intelligence systems currently accessible.
The Volkswagen NFT treasure hunt with some incredible prizes
‘Game On,’ the Volkswagen NFT treasure hunt, has some incredible rewards. The NFT adventure’s victors will get both real and virtual rewards. This bundle includes a PS5 as well as a Volkswagen Advanced Driving Academy education.
Meanwhile, the event is aimed at a South African audience and is taking place on well-known Johannesburg streets. You’re on the lookout for one of the Mzansiverse’s 100 NFTs as a Volkswagen NFT treasure hunter. This interactive experience is Volkswagen South Africa’s first venture into this new business. In addition, three of the NFTs are Golden and come with additional benefits.
Bridget Harpur, director of marketing for Volkswagen Passenger Vehicles, stated, “We’re pretty delighted with this gamified and interactive campaign.” It had a huge influence on consumers, propelling Volkswagen and its audience into a new era. It’s not only enjoyable to see, but also to play. It’s also a great example of how participation and fun intersect.”
Finally, Volkswagen’s massive NFT marketing campaign indicates the metaverse’s and NFTs’ appeal. Large organizations are implementing technology into every aspect of their operations. Last week, Starbucks announced that it would join the NFT market this year.