Warner Music Group (Nasdaq: WMG) today announced a partnership and investment in DRESSX, the largest digital closet and digital fashion retailer with a strong focus on sustainable fashion. keeps. In a first-of-its-kind partnership, WMG will provide a platform for artists to design their own virtual clothing line.
Artists will collaborate closely with DRESSX to develop and introduce 3D and augmented reality (AR) virtual clothing that fans can collect and utilize on Instagram, Snapchat, and other platform partners. The agreement will generate new revenue streams for artists and provide fans with access to new platforms where they can observe what their favorite artists are doing with their fans.
Oana Ruxandra, Chief Digital Officer and Executive Vice President of Business Development at WMG, stated that based on the volume of interactions, “Representation of our future digital selves will be just as important and, if you are measuring by volume of interactions, perhaps more important than what we do physically. how we represent ourselves. As our digital identities become increasingly more robust and influential, we are focused on building partnerships that will enable WMG and our artists to expand their reach in wearability and sustainability. With leadership, DRESSX is exactly the type of partner we need to race alongside us as we build for the .future.”
“We are extremely proud to continue building and scaling the DRESSX meta-closet vision for the future with Warner Music Group and their incredible artists. Digital fashion is a visual language for communicating and building bonds online, and DRESSX We use technology to provide utility for digital wearables using augmented reality, machine learning and blockchain. Digital merch and swag from musicians will definitely be part of fans’ digital wardrobes, and it’s great to see that More and more stakeholders believe in this new domain that is already changing the fashion industry in a big way. Every day, we are getting closer to our objective of giving a meta-closet to every person in the world thanks to innovation and technology Making fashion accessible to everyone through .com,” said DRESSX co-founders Daria Shapovalova and Natalia Modenova.
Since August 2020, when DRESSX was introduced, the company has grown to become the largest platform for digital-only fashion, with over 3,000 digital goods in its library, and it has released the largest augmented reality fashion app on the market. Leading tech, fashion, and lifestyle businesses like META, Roblox, Snapchat, Google, Coca-Cola, FARFETCH, and others have worked with DRESSX. The company’s digital fashion expertise has solidified its position among WMG’s expanding Web3 partnerships.
DRESSX is committed to promoting the digital apparel market by allowing customers to digitally express their unique sense of style. As part of its commitment to sustainability, DRESSX invests in a scientific analysis of its digital fashions’ carbon footprint. The company has taken the initiative to develop a method for digital clothing that calculates carbon emissions, and its patent application has been approved by the Carbon Accounting Company. Beginning in June 2021, DRESSX will collaborate with FlowCarbon to offset all of its operational carbon emissions, thereby making the company carbon neutral. Click here for more information on DRESSX’s approach to sustainability and its method for calculating its carbon footprint.
About Warner Music Group
Warner Music Group (WMG), a company with a more than 200-year history, brings together today the performers, songwriters, and businesspeople who are advancing global entertainment culture. The recorded music division of WMG consists of 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, and Parlophone, and operates in over 70 countries through a network of affiliates and licensees. includes well-known labels. Warner Records, Warner Classics, Roadrunner, Sire, Spinnin’, Reprise, and Rhino are some of the other labels. The music publishing division of WMG, Warner Chappell Music, has an inventory of more than a million copyrighted compositions covering every musical genre, from Great American Songbook standards to the most popular songs of the twenty-first century. The Next Gen Artist Services division of Warner Music Group, which includes consumer brands like Songkick, the live music app, EMP, the merchandise e-tailer, UPROXX, the youth culture destination, and HipHopDX, a hip-hop music news website, is also housed within the Warner Music Group. WMG also includes social media content producer IMGN and narrative powerhouse Warner Music Entertainment among its numerous brands.
What DressX Is
A metacloset containing digital-only apparel, NFT accessories, and AR styles is called DRESSX. Targeting Gen Z and Millennials looking for a new shopping option that is digital, sustainable, and inexpensive, DRESSX became the largest internet fashion retailer in the world a year after its start. With covers for L’Official USA, L’Official Paris, L’Official Italy, Vogue Czechoslovakia, Vogue Singapore, haute living, and more, DRESSX was featured in high-profile publications such as Digital Fashion Vogue Singapore, Vogue Business, WWD, High Nastiness, Forbes, Financial Times, and more. DRESSX has collaborated with prominent tech, fashion, and lifestyle companies such as META, Roblox, Snapchat, Google, Coca-Cola, and FARFETCH. The business was selected as one of the LVMH Innovation Award 2022 finalists in the category of 3D/Virtual Product Experience and Metaverse. A female-founded and -led metafashion startup is DRESSX. The website, NFT Marketplace, and DRESSX App are the three main DRESSX products.