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Young Audiences Are Targeted by Disney and Walmart in the Metaverse

Young_Audiences_Are_Targeted_by_Disney_and_Walmart_in_the_Metaverse

Recently, Apple permitted NFT purchases and sales made through in-app markets like OpenSea and Rarible. However, due to Apple’s 30% decrease, Magic Eden will not support trade activities.

Additionally, if you have a Mastercard debit card, live in Europe, own any CryptoPunks, Goblins, Bored Apes, or Azuki NFTs, and are prepared to bet the HI token, you might be able to personalize that card with an NFT avatar.

Blockworks summarizes more noteworthy articles that the Web3 Watch found interesting.

Plans for Disney’s Web3

A “business attorney” with knowledge of “emerging technologies” like NFTs, the metaverse, and DeFi is wanted by The Walt Disney Company.

A “Principal Counsel — Corporate Transactions, Emerging Technologies & NFTs” position was just offered on the website.

This could be a clue that Disney is developing a strategy to use the “virtual-world simulator” patent that it submitted to the USPTO in 2021. The application alludes to Disney theme parks using augmented reality (AR) technology, or perhaps to a possible metaverse for theme parks.

At Disney’s D23 Expo earlier this month, CEO Bob Chapek disclosed that the company’s vision for the metaverse involves “next-generation storytelling,” which entails utilizing data from theme park guests and the content streams of Marvel and Lucasfilm studios to provide tailored entertainment experiences.

The VeVe Digital Collectibles app presently offers NFT collections from Disney, including the Golden Moments collection, which include digital statues based on Disney, Pixar, Marvel, Star Wars, and other IP.

In addition, its 2022 Disney Accelerator Program recently chose six “growth-stage” businesses, including three Web3 businesses, layer-2 scaling platform Polygon, NFT AR social media app Flickplay, and startup Lockerverse, to assist.

Walmart introduces Roblox into the metaverse

In an effort to reach more and new customers, the retail behemoth is experimenting on uncharted territory with the online gaming platform Roblox. Over 52 million people use the gamified non-blockchain virtual world of Roblox every day, primarily kids.

Walmart debuted two virtual worlds within Roblox on Tuesday, dubbed Walmart Land and Walmart’s Universe of Play.

Walmart Land features a store of virtual merchandise, or “verch,” to dress up users’ avatars, a ferris wheel, and minigames that earn players tokens and badges. It also has plans to host a music festival in October.

On the other hand, the Universe of Play intends to be a virtual toy destination so that users can collect products and characters from franchises such as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters — all in time for the holidays.

The company even changed its Twitter profile picture and banner to depict Walmart Land.

The Universe of Play, on the other hand, aims to be a virtual toy destination where users may gather goods and figures from franchises like L.O.L. Surprise!

Paw Patrol, Magic Mixies, Razor Scooters, and Jurassic World—all just in time for the holidays.

Even the company’s Twitter banner and profile image were modified to show Walmart Land.

Mark Long, CEO of blockchain-enabled AAA shooter game Shrapnel, told Blockworks that “marketing to eleven-year-olds is a risky proposition.” “On the other hand,” he said, “we’ve all seen how legacy companies missed the internet boat and with McKinsey predicting the metaverse to be an even bigger opportunity, what choice do they have?”

the 3.0 NFT market of Christie’s

The Christie’s auction house has introduced Christie’s 3.0, a new NFT marketplace. With the first nine NFT works created by 18-year-old artist Diana Sinclair, the platform enables NFT art sales on the Ethereum blockchain.

Christie’s aims “to bring young emerging artists to an international and digitally savvy market” through partnerships with Manifold.xyz, Chainalysis, and Spatial, the company tweeted.

Each piece in the “Diana Sinclair: Phases” series was made especially for the auction and will start at a price between 4 and 8 ether (ETH).For a brief period of time, her photographs will also be physically on show at Christie’s.

“For me, it’s a more fun and rewarding process to get to work with artists selling their art for the first time to its first collector as opposed to [selling] a Picasso on the wall from a collector who got it six hands ago from Picasso himself,” Nicole Sales, Christie’s director of digital art sales and NFTs, told Blockworks.

She also said that Christie’s adds value when it comes to “the narrative around the actual art for art’s sake as opposed to just the NFTs as an investment or as some sort of tool that someone can just flip.”

The Museum of Modern Art (MoMA) in New York City recently announced that it is selling works of art from William S. Paley’s collection worth $70 million in order to raise money for the expansion of their own digital footprint, which may include buying their first NFTs. This is another traditional art world story.

contract tools and templates for Solana developers, was developed by Solana tech developer Coral. FTX Ventures and Jump Crypto co-led a $20 million fundraising effort for Coral. K5 Global, Anagram, and Multicoin Capital also took part in the round.

The money will be utilized to grow the Coral and Anchor teams, introduce the “xNFT” protocol, and release the Backpack mobile app and non-custodial wallet.

Similar to the mini-programs provided by the Chinese messaging app WeChat, an xNFT is an executable non-fungible token that grants access to applications, games, or assets produced on any blockchain, according to the business.

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